The beginnings of ROIK
ROIK was born in 2016 with a clear mission: to offer leather wallets that combine functionality and style. From the beginning, we set out to create products that were not only useful, but also reflected the elegance and craftsmanship of high-quality leather. Our first models, designed and manufactured in Ubrique, quickly captured the attention of consumers looking for leather wallets that stood out for their design and durability.
After months of development with our workshop and more than 40 prototypes to optimize every last stitch, the first weekend we sold 80 wallets. We thought the first weeks would be quiet, but we were surprised by the great reception of the brand. At that moment we knew that ROIK would have a great journey and we bet everything on the brand.
The history
The first models were the CITY and LAND . Two modern interpretations of the traditional leather wallet. The first made with matte finish leather and the second with natural finish leather that changes and evolves over time.
Soon we began to receive feedback from our Roikers . When we saw that you were asking us again and again for a wallet with a purse, we began to design hand in hand with our workshop. From the front design of our most legendary wallet, the CITY, we created one of our bestsellers, the ZIP COIN . A minimalist and modern wallet to carry coins without disturbing your pocket.
We also designed the FLAP COIN, a wallet with a purse but that incorporates a pocket with a button closure instead of a zipper. We launch a very limited production of this model per year only for the most Roikers .
Rescuing the classic design of a wallet, the following year we created the AVENUE and the TOWN , adapting the essence to our style. They become the largest and smallest wallet in the entire collection. The AVENUE , designed to carry more cards, coins and larger bills ( dollars, pounds and euros) . And the TOWN, just the opposite: our slimmest wallet, aiming to further reduce that bulge in your pants but with style and maximum quality.
Following our minimalist philosophy, we thought about merging a keychain and a card holder. From there, Keys&Cards was born, a leather design perfect for carrying your keys along with 4 essential cards. Practical and taking up the minimum space of 2 accessories in just 1.
In 2021, after a tough pandemic, we threw ourselves into developing a new product from scratch. A new vision of what a shoulder backpack is. A whole year of sketches, tests and prototypes... hard work hand in hand with the team until we achieved a new versatile, functional and totally new product.
We designed our own Hook&Go system with Fidlock© to use the same strap hung on the shoulder and fixed to the back. Completely designed to optimize mobility in the city with style. Also suitable for fixing on a trolley and taking it on a trip with you.
THE MESSENGER goes on the market to revolutionize urban mobility. An elegant and functional shoulder bag made from recycled plastic.
In 2023 ROIK changes owners. But it does not remain in new hands. The creatives who have been part of their team since practically its beginnings become the new owners. From this moment on, ROIK increases its team and redirects its course with the intention of expanding and growing in all markets.
In 2024 we launch VALET , an accessory for your iPhone that transforms your daily life to make it easier for you thanks to its MagSafe technology.
It's 3 in 1: Hold your phone safely while you move; Store up to 3 cards and pay without having to take them out and use the stand mode (vertical and panoramic) to use the phone hands-free.
Also at the beginning of 2024, we are committed to a vegan alternative, which is why we launched our bestsellers CITY and ZIP COIN with vegan leather. A collection inspired by nature that connects with your philosophy of life. This is an edition that reflects the connection between the city and nature. A super-resistant high-quality vegan leather with matte colors and a softouch texture.
Growth and Expansion
As the brand grew, we expanded our collection to include a variety of men's and women's wallets , as well as other accessories. The acceptance of our products allowed us to expand beyond Spain, reaching customers throughout Europe and the world. After 8 years, you can find ROIK on all 5 continents and more than 100,000 customers have trusted ROIK to optimize their daily lives.
Innovation and Design
At ROIK, we believe that every detail counts. Therefore, each product we manufacture is the result of a meticulous design and production process. We use only the best materials and work with expert craftsmen and manufacturers. In the case of handbags, our production is located in Ubrique, a mythical town for its tradition in leather goods. As far as possible, we focus on local production. This allows us to offer products that are not only beautiful, but also durable and functional.
Commitment to Sustainability
In our constant pursuit of excellence, we have also incorporated sustainable practices into our production. We understand the importance of protecting our planet and strive to use responsible materials and eco-friendly manufacturing processes. This is reflected in our line of vegan wallets , which offer the same quality and sophisticated design as our leather wallets, but with the use of new generation materials.
The future of ROIK
As the years go by, celebrating another year, we reflect on our journey and look forward to the future. We are committed to continuing to innovate and improve, to offer the best products to our Roikers .
In the coming years we have the challenge of becoming a leading brand in the sector. To do this, we will create new products and increase our presence both online and in physical stores. Together with our partners, ROIK will reach even more people to optimize their daily lives and take the brand to the next level.
Thank you for being part of our history and for joining us on this journey. The best is yet to come.
